What are your responsibilities?
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Execute, manage and optimize (hands-on) the Paid Search campaigns (mainly Google Search) for various high budget campaigns across global markets, with a focus on lead generation and scale.
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Continuous improvement of client performance, processes and workflows through efficient campaign set-up, bidding, A/B testing, incrementally testing, and reporting.
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Deep data analysis to monitor performance, traffic quality and identify growth opportunities.
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You will be expected to be the subject matter expert for Google Search account structures, naming conventions, ad-copy optimization, in-depth performance analyses, landing page optimization, bid management, spend allocation, remarking strategies etc....
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Developing and maintaining media plans and summaries across all campaigns.
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Stay up to date with industry and competitors to service our clients in evolving circumstances.
Job Requirements:
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2+ years of experience managing & scaling significant monthly budgets ($100,000+) on Google Ads - Required.
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Proven experience in managing global campaigns – Required.
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English at a professional fluency or native level, both spoken and written - Required.
Experience in PPC at a B2B or B2B2C SaaS
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company - Advantage
Experience on social media or other display channels - Advantage
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Ability to manage big projects end-to-end, and work with other teams in the company.
Strong with numbers, analytic capabilities, and a thorough understanding of Excel.
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Implementing & owning web marketing tech stack such as GTM, GA & web attribution - Advantage